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  2. Market share analysis - Wikipedia

    en.wikipedia.org/wiki/Market_share_analysis

    Market share analysis. Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry.

  3. Market share - Wikipedia

    en.wikipedia.org/wiki/Market_share

    Market share. Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market. "Marketers need to be able to translate sales targets ...

  4. Growth–share matrix - Wikipedia

    en.wikipedia.org/wiki/Growth–share_matrix

    The growth–share matrix [2] (aka the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it. [4]

  5. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.

  6. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Research. v. t. e. Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  7. Stock market - Wikipedia

    en.wikipedia.org/wiki/Stock_market

    Stock exchange. Interior hall of the Helsinki Stock Exchange in Helsinki, Finland, 1965. A stock exchange is an exchange (or bourse) where stockbrokers and traders can buy and sell shares (equity stock ), bonds, and other securities. Many large companies have their stocks listed on a stock exchange. This makes the stock more liquid and thus ...