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Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry.
As a strategy, market penetration is used when the business seeks to increase sales growth of its existing products or services to its existing markets in order to gain a higher market share.
In economics, market concentration is a function of the number of firms and their respective shares of the total production (alternatively, total capacity or total reserves) in a market. Market concentration is the portion of a given market's market share that is held by a small number of businesses.
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market.
In defining market dominance, one must see to what extent a product, brand, or firm controls a product category in a given geographic area. [17] There are several ways of measuring market dominance. The most direct is market share. This is the percentage of the total market served by a firm or brand.
A mass market, also known as undifferentiated market, is a large group of current and/or prospective customers, where individual members share similar needs. The size of a mass market depends on the product category.
Indonesia Market Capitalization accounted for 45.2% of its nominal GDP in December 2020. Founded on 30 November 2007, it is ASEAN 's largest market capitalization at US$ 744 billion as of 15 December 2023.
Relative market share indexes a firm's or a brand ’s market share against that of its leading competitor. Market concentration, a related metric, measures the degree to which a comparatively small number of firms accounts for a large proportion of the market.
Some of the most important strategic metrics are market share, product quality, investment intensity and service quality (all measured by PIMS and strongly correlated with financial performance). One of the emphasized principles is that the same factors work identically across different industries.
Telkom is now the largest company by market capitalization in Indonesia, with a market capitalization of approximately IDR 190,512 trillion as of 31 December 2009. [8] [14] The Government retains an aggregate interest of 51.19% of the issued and outstanding shares of Telkom.