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Priceline.com is a subsidiary of Booking Holdings that offers discount rates for travel-related purchases such as airline tickets and hotel stays. It was founded in 1997 by Jay S. Walker and is known for its Name Your Own Price feature and its spokesman William Shatner.
Booking Holdings is an American travel technology company that owns and operates several travel fare aggregators and metasearch engines, including Booking.com. Learn about its history, products, revenue, acquisitions, and management from its Wikipedia article.
Jay S. Walker is an American entrepreneur and chairman of Walker Digital, a research and development lab. He is also a founder of Priceline.com (now Booking Holdings) and Synapse Group, and has over 500 patents in various fields.
Source: Capital IQ, a division of Standard & Poor's. Priceline blows away our 10% threshold for attractiveness with cash king margins of nearly 33% and has shown strong growth over the last five ...
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Priceline.com (NAS: PCLN) carries $758.5 million of goodwill and other intangibles on its balance sheet. Sometimes goodwill, especially when it's excessive, can foreshadow problems down the road.