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The Trade Desk is a US-based technology company that provides real-time programmatic marketing solutions for digital advertising. It is the largest independent demand-side platform in the world, with over 225 partners and a global presence.
The Trade Desk's business has been closely tied to the broader economy, and as the Fed gets ready to cut interest rates, it should benefit in a big way. It's chasing a $900 billion market ...
The Trade Desk CEO Jeff Green is calling for Google to be broken up amid the tech giant's antitrust trial. The DOJ and 17 states allege Google used acquisitions and tactics to monopolize digital ads.
Jeff Green is an American billionaire and co-founder of The Trade Desk, a programmatic advertising platform. He also co-founded AdECN, sold to Microsoft in 2007, and is an active philanthropist and former Latter-day Saint.
The Trade Desk uses first- and third-party data to match ads with an audience based on their demographics or behaviors. Most importantly, it offers transparency and control to ad-buying customers.
A trading room is a place where traders operate on financial markets, often called the front office or the trading floor. Learn about the origin, the context, the businesses and the organization of trading rooms in different markets and institutions.
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A demand-side platform (DSP) is a software that automates the process of buying and selling ad impressions in real time. It allows advertisers to target, optimize, and track their campaigns across various media platforms and formats.