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In the U.S. higher education market as of fall 2021, the top three learning management systems (LMS) by number of institutions were Canvas (30%), Moodle (21%), and Blackboard (20%). In 2013, Moodle was for a time the second largest provider with 23% market share , following Blackboard (41%). [32]
The company's key focuses under Bhatt's leadership have been: student-driven learning solutions; investing in Blackboard Learn, the company's core product; integrating the company’s portfolio of products; and building education service offerings, such as online program management.