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Max, formerly known as HBO Max, is an American subscription video on-demand over-the-top streaming service. It is a proprietary unit of Warner Bros. Discovery Global Streaming & Interactive Entertainment, which is itself a division of Warner Bros. Discovery (WBD). Max first launched (as HBO Max) in the United States on May 27, 2020.
HBO Now was succeeded on May 27, 2020 by HBO Max, a new DTC service that also includes content from Warner Bros. and other WarnerMedia properties.
After more than a year of fanfare caused by the 2022 merger of Warner Bros. and Discovery, David Zaslav’s WBD has finally launched Max. Branded as “the one to watch,” the new streaming ...
HBO Max brings subscribers the best of HBO's original series, movies and so much more from the world of WarnerMedia
The movies and television shows produced for Max are dubbed "Max Originals", and had this name prior to the rebranding of HBO Max to Max on May 23, 2023. HBO Max was an expanded library of programming compared to the former HBO Now, which only carried HBO programming.
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In the U.S., HBO Go was deprecated following the launch of WarnerMedia's HBO Max service in May 2020; the company had reached agreements with individual providers to give HBO subscribers access to HBO Max at no additional charge.
That new streaming service's name? Max.Warner Bros. Discovery announced several major developments about Max on Wednesday, Apr. 12, including what content to expect from Max and how much it will cost.
All HBO Max programs covered by the agreement will be available on the Crave streaming platform, though some may also have linear airings on CTV or other Bell channels.
Max Not Working? Some Users Report Log-In Errors, Crashes as HBO Max Converts to New Streaming Platform. SEE ALSO: What Max Launch Means for Existing HBO Max Customers
