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7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas and owned by Japanese company Seven & I Holdings through Seven-Eleven Japan Co., Ltd. The chain was founded in 1927 as an ice house storefront in Dallas. It was named Tote'm Stores between 1928 and 1946.
In July 2007, convenience store chain 7-Eleven converted 11 of its stores in the United States and one in Canada into Kwik-E-Marts to promote The Simpsons Movie. The concept was first visualized in 2006 by Fox's advertising agency, and the approximately 10 million dollar (US) cost of the promotion was borne by 7-Eleven. [7]
Look like we won't have to wait until June 1 to run to 7-Eleven to buy FarmVille, Mafia Wars and YoVille-themed snacks in exchange for special codes that will can be redeemed for rare in-game items.
The Zynga & 7-Eleven promotion is well underway, and has now been rolled out to just about all 7-Elevens across the United States.
"Buy one, get one free" or "two for the price of one" is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one.
Here's a complete list of exclusive 7-Eleven items that you'll have the chance to add to your game. (We'll update these with images as soon as we have 'em).
KFI AM640 in Los Angeles has been running a news story today about the Zynga/7-11 Promotion coming up. The story makes the news because it's the first FB Game/Retail marketing promotion...
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
FarmVille Zynga Code 7-11 Donuts On each package, there is a Zynga peel off code sticker with official rules and code found on the back. It does not appear these codes are for FarmVille, but...
During the 2007 7-Eleven promotion, many Indian-Americans voiced concerns that Apu is a caricature and plays on too many negative stereotypes. Despite this, 7-Eleven reported that many of its Indian employees reacted positively to the idea, but noted that it was "not a 100 percent endorsement".