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Originally, the shield included the name of the state in which the sign was erected and the letters "U S" on a shield-shaped sign. Over time, the shield has been simplified to consist of a white shield outline on a black square background, containing only a black route number.
In the United States, road signs are, for the most part, standardized by federal regulations, most notably in the Manual on Uniform Traffic Control Devices (MUTCD) and its companion volume the Standard Highway Signs (SHS).
A highway shield or route marker is a sign denoting the route number of a highway, usually in the form of a symbolic shape with the route number enclosed. As the focus of the sign, the route number is usually the sign's largest element, with other items on the sign rendered in smaller sizes or contrasting colors.
U.S. Route 66 or U.S. Highway 66 (US 66 or Route 66) was one of the original highways in the United States Numbered Highway System. It was established on November 11, 1926, with road signs erected the following year.
Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs.
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Highways are generally organized by a route number or letter. These designations are generally displayed along the route by means of a highway shield . Each system has its own unique shield design that will allow quick identification to which system the route belongs.
The Welcome to Fabulous Las Vegas sign is a Las Vegas landmark funded in May 1959 and erected soon after by Western Neon. The sign was designed by Betty Willis at the request of Ted Rogich, a local salesman, who sold it to Clark County, Nevada.
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A mileage sign, sometimes also called a route confirmation sign or simply a distance sign in certain contexts, is a type of road sign along highways that displays the distance from the current point on a highway to a certain city, destination, or a junction to another highway.