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The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Business model innovation is an iterative and potentially circular process. [1] A business model describes how an organization creates, delivers, and captures value, [2] in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates profit.
Alexander Osterwalder. Alexander Osterwalder at the Business of Software 2011 conference. Alexander Osterwalder (born 1974) is a Swiss business theorist, [1] author, speaker, consultant, and entrepreneur, known for his work on business modeling [2] and the development of the Business Model Canvas. [3]
The Business Model Canvas is a strategic management template invented by Alexander Osterwalder around 2008 for developing new business models or documenting existing ones. [28] It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by ...
Business model patterns are reusable business model architectural components, which can be used in generating a new business model. [ 1] In the process of new business model generation, the business model innovator can use one or more of these patterns to creating a new business model. Each of these patterns has similarities in characteristics ...
The Platform Canvas is derived from the traditional Business Model Canvas first published in Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers by Osterwalder and Pigneur in 2010. The Business Model Canvas is widely acknowledged around the world by practitioners and academics.