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  2. Service (economics) - Wikipedia

    en.wikipedia.org/wiki/Service_(economics)

    A restaurant waiter is an example of a service-related occupation. A service is an act or use for which a consumer, company, or government is willing to pay. [1] Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on.

  3. Queueing theory - Wikipedia

    en.wikipedia.org/wiki/Queueing_theory

    Customers arrive, are processed by the cashier, and depart. Each cashier processes one customer at a time, and hence this is a queueing node with only one server. A setting where a customer will leave immediately if the cashier is busy when the customer arrives, is referred to as a queue with no buffer (or no waiting area).

  4. Consumer protection - Wikipedia

    en.wikipedia.org/wiki/Consumer_protection

    Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law.

  5. Fish! Philosophy - Wikipedia

    en.wikipedia.org/wiki/Fish!_Philosophy

    Rochester Ford Toyota in Rochester, MN, known for tough negotiating, shifted to a fixed price and an emphasis on making the customer's day. New car sales doubled and it recorded a 30% rise in customer satisfaction. [12] In April 2000, the Ford Motor Company decided to incorporate the Fish Philosophy in their training programs.

  6. Consumer value - Wikipedia

    en.wikipedia.org/wiki/Consumer_value

    Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]

  7. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer self-service: Help them create a customer service FAQ in wiki or blog format. Create a blog where technical support staff and customers can communicate directly. Product co-development: Create a blog where product developers and consumers can communicate directly.

  8. Experience economy - Wikipedia

    en.wikipedia.org/wiki/Experience_Economy

    Four realms of customer experience (Pine & Gilmore, 1999) This kind of behavior in a society has been observed and analysed much earlier by various authors and researchers. A good example can be found in the pioneering book of futurists Alvin and Heidi Toffler, Future Shock, first published in 1970, which Pine and Gilmore quote in their work ...

  9. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    Interactions between the brand and the customer are performed by a brand ambassador or promotional model who represents the product in physical environments. Brand ambassadors or promotional models are hired by a marketing company, which in turn is booked by the brand to represent the product or service. Person-to-person interaction, as opposed ...