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Facebook enables users to control access to individual posts and their profile [320] through privacy settings. [321] The user's name and profile picture (if applicable) are public. Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user.
In addition to the Android and iOS mobile app, Facebook developed another Android and iOS app called Facebook Lite which uses less data. Another project from Facebook is called Facebook Zero , which allows users to use a mobile text-only version of Facebook for free, without paying for mobile data when using some mobile network operators.
Facebook launched Messenger for Windows 10 in April 2016. In October 2016, Facebook released Messenger Lite, a stripped-down version of Messenger with a reduced feature set. The app is aimed primarily at old Android phones and regions where high-speed Internet is not widely available.
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Facebook Zero is an initiative undertaken by social networking service company Facebook in collaboration with mobile phone-based Internet providers, whereby the providers waive data (bandwidth) charges (also known as zero-rate) for accessing Facebook on phones via a stripped-down text-only version of its mobile website (as opposed to the ...
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Lite. In August 2009, Facebook announced the rollout of a "lite" version of the site, optimized for users on slower or intermittent Internet connections. Facebook Lite offered fewer services, excluded most third-party applications and required less bandwidth.