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Customer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other.Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service.
Manufacturers claim that this technology improves customer service, shortens call-handling time, makes training shorter and easier, and thus increases agent utilisation, productivity, and, hence, revenue. [1] [2] [3] Skills-based routing has thus become a major selling point, over the simpler ACD that it replaces.
The gamification of customer service environments includes providing elements found in games like rewards and bonus points to customer service representatives as a method of feedback for a job well done. [48] Gamification tools can motivate agents by tapping into their desire for rewards, recognition, achievements, and competition. [49]
Competence is the set of demonstrable characteristics and skills that enable and improve the efficiency or performance of a job. Competency is a series of knowledge, abilities, skills, experiences and behaviors, which leads to effective performance in an individual's activities.
Due to the shift in customer experience, in 2014 Wolny & Charoensuksai highlight three behaviours that show how decisions can be made in this digital journey. The Zero Moment of truth is the first interaction a customer has in connection with a service or product. This moment affects the consumer's choice to explore a product further or not at all.
Customer Support is a range of services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [ 1 ]
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