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  2. Interruption marketing - Wikipedia

    en.wikipedia.org/wiki/Interruption_marketing

    Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. [1] It's the opposite of permission marketing. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.

  3. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Outbound, proactive marketing in which prospective and preexisting customers are contacted directly, Inbound , reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

  4. Supply chain - Wikipedia

    en.wikipedia.org/wiki/Supply_chain

    Supply and demand stacked in a conceptual chain. A supply chain, sometimes expressed as a "supply-chain", [1] is a complex logistics system that consists of facilities that convert raw materials into finished products and distribute them [2] to end consumers [3] or end customers. [4] Meanwhile, supply chain management deals with the flow of ...

  5. Product management - Wikipedia

    en.wikipedia.org/wiki/Product_management

    Business and economics portal. v. t. e. Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market ...

  6. Supply chain surplus - Wikipedia

    en.wikipedia.org/wiki/Supply_chain_surplus

    Supply chain surplus, also known as supply chain profitability, is a common term that represents value addition by supply chain function of an organization. Jonathan Birkin also defines supply chain surplus as "the difference between the revenue generated from the customers and the overall cost across that supply chain." [2]

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    There are two types of telemarketing: outbound and inbound. Outbound telemarketing is used by organizations to reach out to potential customers, generate sales, make appointments with salespeople and introduce new products. Inbound telemarketing is where people call the organization to complain or inquire about products.

  8. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer support. Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [9] These services may even be provided at the place in which the ...

  9. Customer service representative - Wikipedia

    en.wikipedia.org/wiki/Customer_service...

    Customer service representatives, customer service advisors, customer service agents, or customer service associates are employees who interact with customers to handle and resolve complaints, process orders, and provide information about an organization’s products and services.

  10. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

  11. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...