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Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1] They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create ...
A target market is a group of customers (individuals, households or organisations), for which an organisation designs, implements and maintains a marketing mix suitable for the needs and preferences of that group. Target marketing goes against the grain of mass marketing.
Sociodemographic targeting focuses on the characteristics of consumers. This includes their age, generation, gender, salary, and nationality. [6] The idea is to target users specifically and to use this collected data, for example, targeting a male in the age bracket of 18–24.
This is based on consumer demographic, psychographic, geographic information and behavior (Sherlock, 2014). Demographic information. Demographic information involves statistical aspects of consumers such as gender, ethnicity, income, qualification and marital status (Sharma 2015).
Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) sellers might segment the market into demographic segments, such as lifestyle, behavior, or socioeconomic status.
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
Approaches through social, economic and individual factors, such as brand loyalty, have been considered along with the more widely recognized geographic, psychographics, demographic and behavioral variables proposed by Philip Kotler.
Geodemography has been used to target consumer services to 'ideal' populations based on their lifestyle and location. These parameters have been taken from geographical databases as well as from electoral lists and credit agencies.
Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary. Another element, which is affected by digital marketing, is ‘viewability’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment.
Demographic marketers use demographics in marketing research, and the assessment of the changing trends of consumer behavior. Demographics can be called a science, and demographic marketers can be called scientists. A demographic is used to describe individuals who are from a particular area.