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Shein (/ ˈ ʃ iː ɪ n / SHEE-In; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a fast fashion retailer. Founded in Nanjing , China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022.
Shein is wooing brands such as household goods conglomerate Colgate-Palmolive, toy maker Hasbro, and skincare brands to sell their products in its marketplace, Reuters reported Tuesday.
Temu later sued Shein in July 2023, alleging that Shein had "engaged in a campaign of threats, intimidation, false assertions of infringement, and attempts to impose baseless punitive fines" on clothing manufacturers thought to be working with Temu.
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Shein, which has been previously accused of labour abuse and admitted to breaching rules around working hours, brought the group of six fashion influencers from the US to tour its “Innovation ...
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In this op-ed, writer Alyssa Hardy discusses the recent SHEIN influencer trip and the production and publicity cycles of the fashion industry.
Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.
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