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The iTunes Store (introduced April 28, 2003) is an online media store run by Apple and accessed through iTunes. The store became the market leader soon after its launch and Apple announced the sale of videos through the store on October 12, 2005. Full-length movies became available on September 12, 2006.
Her self-titled fifth album, Beyoncé, was unexpectedly released to the iTunes Store in December 2013 and debuted atop the US Billboard 200 chart, becoming her fifth consecutive number one album in the United States. After just three days of sales, Beyoncé became the fastest-selling album ever on iTunes, both in the US and worldwide.