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"Do Not Sell My Personal Information" link on the home page of the website of the business, that will direct users to a web page enabling them, or someone they authorize, to opt out of the sale of the resident's personal information (Cal. Civ. Code ยง 1798.135(a)(1)).
Personal data, also known as personal information or personally identifiable information ( PII ), [1] [2] [3] is any information related to an identifiable person. The abbreviation PII is widely accepted in the United States, but the phrase it abbreviates has four common variants based on personal or personally, and identifiable or identifying.