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During the early 2000s Samsung popularised the clamshell ("flip phone") design, [122] and the SGH-T100 was the first ever "true color" mobile phone and the firm's first to sell over 10 million handsets. [123] [121] In the mid-2000s the SGH-D500 popularised the slider form factor, [124] and later slider products such as the E250 were hits. [125]