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A Strategic Plan will be used to outline the purpose of an organization. It will also include the organizations goals for the company and how the organization plants to meet these goals. The plan is very important, as investors and stockholders will look at the plan to determine how likely it is to achieve success.
The first part of a Strategic Plan typically includes a mission statement. The mission statement will list the intent of the organization. This can be followed up with more specific goals. Following this, more detailed information about the organization can be included. This may include a SWOT area, or Strengths, Weaknesses, Opportunities, and Threats section. This section can help possible customers, investors, and advisors better understand your company and how it will operate.
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